Yasmeen Turayhi

Consultant. Speaker. Author. Podcast Host.

"Yasmeen and I have worked together in the past many times, and I can attest that she is a PRO at the Go-To-Market process. This will be an investment well spent."  


-Mary Sheehan,
Head of Product Marketing,
Adobe Ad Cloud
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Why your product failed, and what you can do about it.

Go-To-Market Frameworks & Toolkit

Buy Book

Product Marketing Debunked

Over 10K copies sold

Watch here

The Essential Go-To-Market Show by Sharebird

Top tips and strategies on go-to-market with Product Marketing leaders

Buy Course 

The Essentials Go-To-Market Course

Introduction to Product Marketing (Free) & The Essential Go-To-Market ($99)

With this course you will be able to:

  • ✅ Build a Packaging and Positioning framework
  • ✅ Re-evaluate a past product launch that failed
  • ✅ Gain clarity and confidence for your next launch by prioritizing deliverables based on marketing funnel

CLIENTS INCLUDE:

Hi. I'm Yasmeen Turayhi.

After taking 200 software products & features to market across various growth stages from seed stage to series d & acquisition, I've created a set of tools to help anyone bring their product to market.

Let's work together.

Get in touch 

Your products are awesome. But your go-to-market is messy and your customers don't understand your product.

Nearly 95% of products fail when they go to market or after initial success.

I'd love to help you create a go-to-market process so you can meet your long-term goals.

Market Research
Analyze the key trends about current and prospective audiences and built tools to support iterative feedback loops

Packaging & Positioning Craft a narrative and positioning framework that speaks to a company's target audience and ensure features on the product roadmap are packaged together into solutions based on priority and strategy

Go-To-Market
Create a go-to-market process and back-office infrastructure so that product launches are streamlined and set up for long term transparency and business success


What People Say

“Great work on your content strategy! After reading your blog posts, then taking your e-course, and buying your book on Amazon, I have a good feel for what you’re about. Your content is excellent”. - Amy B. CEO, and Founder

"I found the Go-To-Market course incredibly useful for re-thinking the way I run my business and I've seen a revenue increase almost immediately. The frameworks are easy to digest and I've been able to put them into practice in real-time."
- Christine, Business Owner

“Hey, Literally just spent this past weekend reading your book and ended up highlighting and bracketing and underlining the entire book, it describes my past two years trying to install and articulate the Product Marketing department at a late-stage startup. Awesome work.”

“Yasmeen, For years, I’ve coached my teams on the field of product marketing by recommending a handful of books (from Marty Cagan’s “Inspired” to the classic, Crossing the Chasm). Your book leapfrogs to the top of that list...you present the core underpinnings of our function in such a digestible way. Well done and thank you.”
- John, ex-Google, Disney

"I've shared this course with a number of colleagues at my startup who all interact with Product Marketing. Thank you for creating this helpful content! It's helped me figure out who to hire for this role."
- John, Product Manager

"Your simple breakdown of Product Marketing has helped me formulate audience research in preparation for products I'm shipping this quarter. I'm looking forward to seeing your updates."
- Amit

Consulting Testimonials

"Just wanted to say thanks for all you did with us at Formation over the last many months. You definitely springboarded our product marketing into, well existing and I learned a ton from you in a short period of time. Hopefully, we will have the opportunity to work together again!"

-Product Management, Formation

"Yasmeen! You've been so wonderful to work with. Thank you for your support, your help, and your guidance during the last few months. You've been so tremendously helpful with go to market, and I've learned so much from you!" 

-Product Marketing,
Life 360
 

"I have learned a lot from you personally and professionally. I really appreciate your guidance and your great support for the past couple of months. You're an amazing Product Marketer." 


-Product Marketing,
Life 360

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