A boutique product marketing consultancy
Let's create a GTM plan that your team can use
again and again to ship new products, raise money,
create buy-in, create community and optimize revenue
After taking 200 software products & features to market,
I've figured out the key insights required for a successful launch
I will analyze the key trends about current and prospective audiences and build tools to support iterative feedback loops
I help companies craft a narrative and positioning framework that speaks to a company's target audience and ensure features on the product roadmap are packaged together into solutions based on priority and strategy
I create a go-to-market process and back-office infrastructure so that product launches are streamlined and set up for long-term transparency and business success. I will help companies create alignment between your product roadmap and marketing and operation strategy. Based on your objectives and resources, I will create a growth strategy that helps you scale based on your business stage.
I work with leadership, sales and product to understand their long-term goals, and how their story fits into the hero's journey archetype.
I embed directly into the company and build the company and product Go-To-Market blueprint and framework, which includes positioning and packaging.
"Just wanted to say thanks for all you did with us at Formation over the last many months. You definitely springboarded our product marketing into, well existing and I learned a ton from you in a short period of time. Hopefully, we will have the opportunity to work together again!"
-Product Management, Formation
I brought Yasmeen on as Interim Head of PMM at Life360 to help develop processes and structure for the product marketing and to also help create a GTM plan for the launch of our new membership plans. Yasmeen was able to take the reign's and set the team up for a successful product launch while providing helpful frameworks and templates that the team could leverage moving forward. In addition, Yasmeen provided cross-functional leadership support and helped hire key marketing leaders. The team loved working and learning from her!
-VP of Marketing